Last Updated: April 2026
This Privacy Policy describes how Locami Ora SRL, operating under the commercial brand "AlgoRent" (hereinafter "we", "us", or "the Company"), collects, processes, stores, and protects personal data in accordance with Regulation (EU) 2016/679 (General Data Protection Regulation — GDPR) and applicable Italian data protection legislation (D.Lgs. 196/2003 as amended by D.Lgs. 101/2018).
1. Data Controller
The Data Controller responsible for the processing of your personal data is:
Locami Ora SRL
P.IVA: 13123420013
Email: info@algorent.it
Phone: +39 334 561 6221
For any questions or requests regarding the processing of your personal data, you may contact us at the email address above or write to our Data Protection Officer at dpo@algorent.it.
2. Data We Collect
We may collect and process the following categories of personal data:
2.1 Personal Data You Provide
- Full name, email address, phone number, and postal address
- Company name, VAT number, and fiscal code (where applicable)
- Property details and ownership documentation
- Payment and billing information
- Communications and correspondence with our team
- Account credentials for the Owner Portal
2.2 Usage Data
- IP address, browser type, operating system, and device information
- Pages visited, time spent on pages, and navigation patterns
- Referring URL and exit pages
- Date and time of access
2.3 Cookie Data
We use cookies and similar tracking technologies to collect information about your browsing activity. For detailed information, please refer to our Cookie Policy.
3. Legal Basis for Processing
We process your personal data on the following legal bases under Article 6 of the GDPR:
- Contractual Necessity (Art. 6(1)(b)): Processing necessary for the performance of a contract to which you are a party, including property management agreements and service delivery.
- Legitimate Interest (Art. 6(1)(f)): Processing necessary for our legitimate business interests, such as improving our services, fraud prevention, and direct marketing to existing clients.
- Consent (Art. 6(1)(a)): Where you have given explicit consent, such as for marketing communications, newsletter subscriptions, or non-essential cookies.
- Legal Obligation (Art. 6(1)(c)): Processing necessary to comply with Italian tax, accounting, and regulatory obligations.
4. How We Use Your Data
Your personal data is processed for the following purposes:
- Providing and managing our short-term rental management services
- Creating and maintaining your Owner Portal account
- Processing payments and generating financial reports
- Communicating with you regarding your properties and services
- Sending marketing communications (with your consent)
- Analysing website usage to improve our platform and services
- Complying with legal and regulatory requirements
- Protecting against fraud and unauthorized access
5. Data Sharing and Disclosure
We may share your personal data with the following categories of recipients:
- Service Providers: Third-party providers who assist us in delivering our services, including cloud hosting, payment processing, email delivery, and analytics platforms. These providers act as Data Processors under written agreements compliant with Article 28 GDPR.
- Booking Platforms: Online travel agencies (e.g., Airbnb, Booking.com) through which your properties are listed, as required for service delivery.
- Professional Advisors: Accountants, lawyers, and auditors as necessary for our business operations.
- Regulatory Authorities: Italian tax authorities, law enforcement, or other governmental bodies when required by law.
We do not sell, rent, or trade your personal data to third parties for their own marketing purposes.
6. International Data Transfers
Your personal data is primarily stored and processed within the European Economic Area (EEA). In cases where data is transferred outside the EEA, we ensure appropriate safeguards are in place, including:
- Standard Contractual Clauses (SCCs) approved by the European Commission
- Adequacy decisions by the European Commission for the recipient country
- Binding Corporate Rules where applicable
7. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected:
- Contractual data: For the duration of the contract and up to 10 years thereafter, as required by Italian civil and tax law.
- Marketing data: Until you withdraw your consent or for a maximum of 24 months from last interaction.
- Usage and analytics data: Up to 26 months from collection.
- Cookie data: As specified in our Cookie Policy.
8. Your Rights
Under the GDPR, you have the following rights regarding your personal data:
- Right of Access (Art. 15): You have the right to obtain confirmation as to whether personal data concerning you is being processed, and to access a copy of such data.
- Right to Rectification (Art. 16): You have the right to request the correction of inaccurate personal data and the completion of incomplete data.
- Right to Erasure (Art. 17): You have the right to request the deletion of your personal data where there is no compelling reason for its continued processing.
- Right to Restriction (Art. 18): You have the right to request the restriction of processing of your personal data in certain circumstances.
- Right to Data Portability (Art. 20): You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
- Right to Object (Art. 21): You have the right to object to processing based on legitimate interest or direct marketing at any time.
- Right to Withdraw Consent: Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of prior processing.
To exercise any of these rights, please contact us at dpo@algorent.it. We will respond to your request within 30 days.
You also have the right to lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali) at www.garanteprivacy.it.
9. Cookie Policy
For comprehensive information about the cookies we use and how you can manage your preferences, please see our dedicated Cookie Policy.
10. Security Measures
We implement appropriate technical and organisational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption of data in transit (TLS/SSL), secure access controls, regular security assessments, and staff training on data protection practices.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable legislation. Any material changes will be communicated via email or a prominent notice on our website. We encourage you to review this page periodically.
12. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data processing activities, please contact us:
Locami Ora SRL
P.IVA: 13123420013
Email: info@algorent.it
DPO: dpo@algorent.it
Phone: +39 334 561 6221